CultureSpace
Scaling Identity with Structure and Substance
See It Live culture.space
Created at La Visual
Role
Brand Designer
Motion Designer
Tools
Figma
InDesign
Illustrator
Photoshop
After Effects
Overview
CultureSpace, a workspace design and manufacturing brand, partnered with La Visual to develop a bold and scalable brand identity to match their national expansion. With a massive offering and growing reach, the project demanded a comprehensive visual system capable of guiding both internal and external applications at scale.
Contributions
Brand Identity Execution
I contributed to the brand identity from early concept development through to final asset packaging and guideline creation. This included preparing and organizing the final logo files and designing the most extensive brand guidelines La Visual had produced to date. I assembled and laid out the full InDesign document, covering sections on logo usage, color, typography, patterns, and imagery.
Template Direction
In addition to the core guidelines, I created a visual specification for a PowerPoint presentation template. While not a functioning template, the layout established a foundation for the client’s sales and internal communications.
Web Design System
I built the full website prototype in Figma, covering layout, navigation, interactions, and visual flow based on the approved identity system. This included linked pages, hover states, and animation concepts to communicate structure and tone across the digital experience.
Impact
The refreshed identity and digital system helped position CultureSpace for national expansion and enterprise-level partnerships. The scalable brand foundation continues to support internal communications, digital rollouts, and marketing efforts—reinforcing their role as a culture-forward leader in workplace design.