Sagent
Laying the Groundwork for a Modern Fintech Brand
See the Brand Guidelines
Created at La Visual
Role
Illustrator
Brand Designer
Tools
Illustrator
Photoshop
Microsoft Word
Overview
Sagent, a fintech company specializing in mortgage servicing technology, engaged La Visual to develop a refined brand identity that communicated expertise, trust, and forward-thinking vision.
Contributions
Brand Identity & Logo Packaging
I contributed to the brand identity from early concept phase through to the final execution of logo asset delivery. My responsibilities included creating the vector brand pattern, specifying clear‑space and minimum reproduction sizes, and preparing the logos for use across media.
Social Media Visuals
I designed the key cover and profile graphics used across Sagent’s Facebook and other social channels, creating a cohesive visual presence aligned with the new identity.
Business & Template Assets
I produced illustrations and infographics for use in Sagent’s internal Word document templates, enhancing reports and client-facing materials with branded visual elements.
