Hy Cite Enterprises
Revitalizing a Legacy Brand
See It Live hycite.com
Created at La Visual
Role
Brand Designer
Motion Designer
Tools
Figma
Illustrator
Photoshop
After Effects
Overview
Hy Cite Enterprises, a heritage company in direct selling for over 60 years, sought to refresh its corporate identity to modernize its image while respecting its roots. The project aimed to bridge tradition and innovation through a revitalized visual system and enhanced digital presence.
Contributions
Logo & Brand System Creation
I was involved in shaping the brand identity from early creative direction through to final asset delivery. My work included preparing and packaging the final logo for delivery, along with creating brand guideline assets such as stroked and solid pattern systems, logo-with-pattern compositions, and the photography treatment section.
Imagery & Mood Direction
To help set the tone for Hy Cite’s future photo and video assets, I used Midjourney to generate aspirational imagery that captured the lighting, tone, and mood intended to guide the look of employee photography, corporate videos, and social content moving forward.
Web & Digital Design Support
After the rebranded website launched, I collaborated with La Visual’s UI designers to refine layouts and add new sections in Figma. My work included custom icon design and layout improvements, along with creative support for proposed hero-section video and animation concepts the client was considering.
Impact
Hy Cite’s rebrand marked a strategic evolution in how the company communicates with a modern, multilingual audience. The refreshed visual identity supported their move toward bilingual marketing and digital transformation, aligning with a broader push into new markets across the Americas. Coverage from Direct Selling News spotlighted the updated brand system as a symbol of growth and cultural relevance within the industry. The rollout set the tone for new internal media, leadership messaging, and digital experiences that reflect the company's forward-looking mission.
