TrailerHawk.ai
Elevating Cargo Security in Modern Freight
See the Brand Guidelines live.standards.site/trailerhawk
Created at La Visual
Role
Brand Designer
Motion Designer
Tools
Illustrator
Photoshop
After Effects
Overview
TrailerHawk.ai is a cargo visibility and trailer-tracking startup developed to improve freight security through real-time monitoring and smart alerts. Backed by Loadsmith, the brand needed a clear, trustworthy visual identity to support its technology and inspire confidence from logistics partners. The system had to be focused, adaptable, and ready for rapid deployment.
Contributions
Brand Identity and Guidelines
I supported the design process from early concept to final delivery, helping build a visual system that emphasized clarity, safety, and functionality. I created the Brand Guidelines and managed logo packaging. I also animated the logo to support use across digital and video-based formats.
Social Media Branding
I designed cover and profile assets for Facebook and other social platforms, helping establish a consistent visual presence during the brand’s early launch phase.
Impact
TrailerHawk.ai was acquired by Wabash within months of launch. The acquisition was widely covered in industry publications, which noted how TrailerHawk strengthened Wabash’s Trailers as a Service strategy with advanced cargo visibility and security features. This positioned the startup for rapid growth and integration into a national logistics platform (Fleet Owner, DC Velocity, GlobeNewswire).
