Unsubtle

A Bright Identity for a New Kind of Food Hall

See It Live unsubtle.com
Created at La Visual

Role

Brand Designer

Tools

InDesign
Illustrator
Photoshop
Microsoft PowerPoint

Overview

Unsubtle is a first-of-its-kind take-out food hall that unites multiple restaurants under one roof, offering a fresh and energetic brand with a bright personality.

Contributions

Brand Identity & Guidelines

I took part in the early identity concept phase and co-authored the final brand guidelines, helping shape how Unsubtle’s bold personality translated into a cohesive visual system.

Presentation & Sales Materials

I created the investor pitch deck in PowerPoint, crafting a compelling visual narrative that aligned with brand values and supported stakeholder engagement.

3D Environment Support

I designed graphic elements for use in 3D renders of Unsubtle's location. Working with 3D modelers using architect-sourced CAD files, my assets helped bring the brand’s look to life in architectural visualization.

Impact

Unsubtle’s brand identity and supporting materials helped define its launch narrative and storytelling strategy, fueling investor confidence and communications groundwork as the food hall moved from ideation to reality.